Internal Review · Web Conductors · September 2026
OHC September
Campaign Review
The full 30-Day Guarantee build in one place: three channel-tuned landing pages and the complete Meta static ad set, all on one design system reverse-engineered from the 7 Days Access page. Copy is sourced only from Mathew's September campaign docs.
Judge-passed
Noindex everywhere
Forms not wired yet
Client has not seen this
Meta · Single Image
One hook, four placements — each recomposed, not squeezed
Meta · Single Image — Version B
Same offer & headline — group-class photo, fuller deadline chip, “Book My Private Tour” — for A/B testing against the hook above
Meta · Carousel
Hook → the three plan milestones → the guarantee close
→ Scroll the strip — the swipe order is the sales argument
Meta · Reels
Two treatments × two voices — constant-level mixes over Zak's track, no duckingVersion A · Zelda (chosen female)
- Static creative, slow push · 19.7s
Version A · Kevin (male)
- Static creative, slow push · 25.8s
Version B · Zelda · animated typography
- Six scenes, kinetic type synced to the voice, photo transitions · 19.7s
Version B · Kevin · animated typography
- Same scenes retimed to the male read · 25.8s
Landing Pages
Live previews on Cloudflare — now with real Google-review social proof (400+ five-star reviews, verified floor via Places API)
Email & SMS Automations
3-step drip over 7 days — CASL-compliant, text-first HTML for deliverability — built for Gleantap (OHC's CRM)| Step | Send | Subject (A) | Job | Exit |
|---|---|---|---|---|
| Email 1 | Day 0 | You're closer than you think, {{first_name}} | Warm welcome, name the fear, introduce the guarantee | Tour booked |
| Email 2 | Day 3 | This time can be different — here's the plan | Reframe past attempts, show the guided plan | Tour booked |
| Email 3 | Day 7 | How long have you been thinking about starting? | Full guarantee mechanics + Sept 30 deadline | Tour booked / sequence complete |
Email 1 · Day 0
Email 2 · Day 3
Email 3 · Day 7
SMS Drip · Gleantap · paired with each email
- Day 0: Ready to start? Give yourself 30 days at One Health Clubs. With our 30-Day Guarantee, complete your guided plan and decide for yourself. Not the right fit? We'll refund all payments related to your membership. Book your private club tour: {{tour_booking_link}}
- Day 3: Tried a gym before and stopped going? This time can be different. Give One Health Clubs 30 days, complete the guided plan and decide for yourself. Not the right fit? We'll refund all payments related to your membership. Book your private club tour: {{tour_booking_link}}
- Day 7: Stop waiting for the perfect time. Join One Health Clubs by Sept. 30th with our 30-Day Guarantee, complete the guided plan and decide for yourself. Not the right fit? We'll refund all payments related to your membership. Book your private club tour: {{tour_booking_link}}
Gleantap Setup
- OHC's CRM is Gleantap, not WC3/GHL — load these as copy-paste assets.
- Map {{first_name}}, {{tour_booking_link}}, {{unsubscribe_link}} to Gleantap tokens.
- Trigger: new lead / tour inquiry. Exit: tour booked. Suppress: current members.
- SMS text is verbatim from Mathew's campaign docs; email footer carries CASL identification + unsubscribe.
Strategy Notes
Landing page → ad creative, one systemWhy It Holds Together
- One brand kit drives both surfaces. Ad and page read as the same campaign in-feed and post-click.
- Message match per channel: each ad headline is the landing hero the click arrives at.
- Real club photography only — no stock, no AI imagery.
Offer Discipline
- Every claim traces to Mathew's docs: qualifying annual membership by Sept 30, Starting Point in 10 days, Biostrength in 14, eight workouts in 30, membership payments refunded.
- Boost-safe: low text density, no personal-attribute angles, no before/after, real deadline.
- Ads Manager note: repeat the qualifying-annual-membership line in the primary text field.
Production Pipeline
- Statics are rendered from HTML, not drawn. A copy refresh is a re-render, minutes not redesigns.
- Deadline batches are cheap: a "5 days left" version set can ship the same day we want it.
- Video slots ready: heroes accept Mathew's footage when it lands end of month.
Templates
Reusable kit pieces — duplicate, fill, presentPost-Campaign Debrief Deck
- 10 slides, all Lorem Ipsum placeholders — title, snapshot, results at a glance, funnel chart, channel table, creative performance, landing page, worked/didn’t, learnings, next steps.
- On the campaign design system: near-black, lime, Montserrat display (falls back to Calibri/Arial if not installed).
- Download .pptx template
Status & Next Steps
| Item | State | Before launch |
|---|---|---|
| Landing pages (3) | Live preview, judge-passed | Wire tour form to GHL, remove noindex |
| Meta singles (4 ratios) | PNG masters ready | Client approval, then Ads Manager |
| Meta carousel (5 cards) | PNG masters ready | Client approval, then Ads Manager |
| Hero video | Awaiting footage | Mathew filming, video due end of Aug |
| Client review | Not sent | Mathew + Rina sign-off |